Mark Donnigan Marketing Consultant: Among the most significant challenges for new companies, particularly start-ups and also other companies running in congested markets, is need generation. Noticeably various from list building, demand generation is a much more involved process-- that makes all of it the more tough for new brands. http://emilianopgrbl.theideasblog.com/2602293/b2b-marketing-consulting-for-disruptive-innovation-technology-companies-by-mark-donnigan