The luxury perfume market is set to grow to USD 5.59 billion by 2028, with a CAGR of 6.71%. It's driven by millennial demand for personal grooming and celebrity endorsements on social media, yet faces challenges from affordable alternatives and counterfeits. Brands must innovate to maintain exclusivity amid shifting preferences towards practical options like body sprays, emphasizing s... https://www.technavio.com/report/luxury-perfume-market-industry-analysis