By Rebecca Rose. Cover by Reedsy designer Cassia Friello Historically printed books can even display the publisher's logo towards The underside in the book's back cover. Advertising and marketing elements The most important characteristic of the book's back cover will be the blurb — a short description to inform audience https://www.scribd.com/document/811850806/Tips-to-Finalise-the-Best-Self-Publishing-Agency