ChatGPT said: Understanding keyword match types for smarter Amazon PPC marketing is crucial for running effective campaigns that maximize ROI. Amazon offers different match types—broad, phrase, and exact—each influencing how and when your ads appear for customer searches. Broad match captures a wide range of related searches, increasing reach, while phrase match targets searches co... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk