Today's rapidly paced urban lifestyles have been challenging marketers to find new channels that speak to consumers where they are, rather than interrupting them. One such choice is the platform of elevator-based advertising, which provides a direct channel into daily habits. Btl advertising delivered in lifts leverages the captive nature of the setting itself to establish a deeper co... https://paidforarticles.in/how-btl-advertising-drives-customer-interaction-and-sales-889915