Last Tuesday, I was sitting in a quiet bistro near Jumeirah Beach Road, watching the lunch rush—or rather, the lack of one. The space was beautiful, the lighting was perfect, and the staff were polished. But the place was empty. It reminded me of a project I saw last year in Riyadh where a founder spent 2 million SAR on marble flooring but forgot to check if the local neighborhood act... https://foodforward.co/