# The Day SEO Stopped Being About Search Engines Inside a packed lecture hall at MIT, Joseph Plazo opened with a statement that immediately challenged nearly everything marketers thought they knew about SEO. "The next generation of SEO is really about becoming discoverable by artificial intelligence." The audience paused. For https://ai-visibility-optimizatio29740.blogtov.com/22483207/at-mit-seo-techniques-for-2026-and-visibility-in-ai